Comparison
Kixie vs JustCall: which sales dialer should your team buy?
Last updated September 3, 2026
JustCall is the cheaper and more legible option, and the second half of that sentence matters more than the first. JustCall publishes its ladder — Team $29, Pro $49, Pro Plus $89 per user per month on annual billing, two-user minimum — and the power dialer starts on Pro. Kixie no longer publishes prices at all. Its three tiers (Professional, Single-Line PowerDialer, Multi-Line PowerDialer) are quote-only; 2026 third-party reports put them near $95, $145 and $185 per user per month, against a historically published ladder of $35 / $65 / $95. Both bundle unlimited US calling, so the licence is the calling cost — and on both, the tier you first price is not the tier with the dialer.
The short version
| Kixie | JustCall | |
|---|---|---|
| Published pricing | No — all tiers are quote-only | Yes — Team $29, Pro $49, Pro Plus $89 (annual) |
| Cheapest tier that power-dials | Single-Line PowerDialer (reported ~$145/user/mo) | Pro — $49/user/mo annual, $69 monthly |
| Multi-line dialing | Multi-Line PowerDialer, top tier (reported ~$185/user/mo) | SalesPro only — separate Sales Suite SKU, quote-based |
| Seat minimum | No published minimum; month-to-month reported at 10+ users only | 2 users on Team/Pro/Pro Plus/SalesPro, 10 on Business |
| US and Canada minutes | Unlimited on all three tiers | Unlimited outbound US on Pro and above; Team limits AU/UK |
| SMS included | Billed separately per message | 500 segments/licence on Team, 1,000 on Pro and Pro Plus |
| CRM integrations | Deep HubSpot, Salesforce, Pipedrive, Zoho sync | 100+ CRM and helpdesk integrations, Salesforce CTI on Pro |
| Bring your own carrier | No — telephony bundled | No — telephony bundled |
The pricing pages tell you different amounts
Start with what each vendor will actually show you. JustCall's pricing page lists four AI Communication Suite tiers with numbers on them: Team $29, Pro $49, Pro Plus $89 per user per month billed annually, and Business on a custom quote with a ten-licence minimum. Month-to-month runs roughly $39 / $69 / $109. Team, Pro and Pro Plus each carry a two-user minimum, so a solo seller cannot buy one seat — the practical floor for a dialing plan is about $98/month.
Kixie's pricing page, checked September 2026, lists three tiers with feature bullets and no prices: Professional, Single-Line PowerDialer, and Multi-Line PowerDialer (marked most popular, dialing up to four lines). Historically Kixie published Integrated at $35, Professional at $65 and Outbound PowerCall at $95 per user per month, and those figures still circulate. Independent 2026 write-ups reporting quotes from Kixie's sales team put the current ladder much higher — around $95 for Professional, $145 for Single-Line and $185 for Multi-Line, with roughly $30 more per user for AI Human Voice Detection.
We are showing you both bands rather than picking one, because we have not been quoted directly and neither has the article you read before this one. The operative fact is structural, not numeric: on JustCall you can model the invoice before you talk to anyone, and on Kixie you cannot. If you are running a procurement process with a budget to defend, that difference costs you a week.
Where the dialer actually lives
This is the question the head-to-head listicles usually blur. On JustCall, the Team plan at $29 has unlimited outbound US calling, call recording, 500 SMS segments per licence and 100+ integrations — and no dialer. Auto-advance power dialing starts on Pro at $49, alongside Salesforce CTI, bulk SMS and queue callback. Multi-line and predictive dialing are not in the AI Communication Suite at all: they live in SalesPro, a separate Sales Suite product that advertises a predictive dialer of up to ten lines plus power and dynamic dialing, priced by quote with a two-user minimum.
On Kixie, the split is even more explicit, because the tiers are named after it. The Professional tier is business phone service, click-to-call, click-to-text, SMS templates, voicemail drop and live call coaching, with no PowerDialer. Single-Line PowerDialer adds one-line power dialing with session management. Multi-Line PowerDialer adds up to four simultaneous lines (Kixie's marketing pages elsewhere claim up to ten, which is worth pinning down in writing before you sign). So on both vendors the dialer is a paid upgrade, and on both the multi-line version is a further upgrade again.
If you want the mechanics of why multi-line changes your compliance posture as well as your throughput, parallel dialer vs power dialer has the abandoned-call math, and are parallel dialers legal covers the 3% cap in plain English.
Minutes: the metering claim, checked
Kixie has a long-standing reputation for metering minutes on top of the licence, and plenty of comparison articles still say so. As of September 2026 that is not what Kixie's own pricing page says: all three tiers are listed with unlimited minutes covering US and Canada calls. The metering that remains is international per-minute billing at country rates, and SMS billed separately per message. If you are reading a 2024 or 2025 teardown describing a roughly $30/user unlimited-minutes bundle, treat it as a legacy plan and confirm against your quote.
JustCall is similar in shape with sharper edges published. Pro and Pro Plus include unlimited inbound and outbound in the US, UK and Australia; Team is unlimited outbound in the US but caps outbound at 1,000 minutes per licence in the UK and Australia. Each account gets two complimentary numbers — one for the Sales Dialer, one for JustCall — and additional numbers are billed monthly, which matters the moment you want local presence or number rotation, because that is one number per rep per area code.
So the honest summary on minutes: neither vendor will surprise you on a normal US outbound month. Both will surprise you on numbers and on add-ons, which is a different failure mode and a harder one to forecast.
Add-ons, SMS and A2P 10DLC
Kixie sells several things separately that a cold-calling team will assume are included. Reported 2026 figures: ConnectionBoost around $50/user/month (local presence, spam monitoring, caller-ID work), Conversation Intelligence around $50/user/month (transcription, AI analysis, coaching), DNC compliance around $20/user/month, and AI Human Voice Detection about $30/user/month on the Multi-Line tier. Add the two most commonly wanted to a Multi-Line seat and the per-user figure lands near $285–305 before texting. That is not a scandal; it is a different packaging philosophy, and it makes Kixie hard to compare on the sticker.
On SMS both vendors need US A2P 10DLC registration before business texting delivers, and both pass carrier fees through. JustCall publishes its passthrough plainly: about $46 one-time for brand registration, $15 one-time per campaign, then $10/month for a standard campaign or about $2/month for a low-volume mixed-use campaign, with per-segment charges above the plan allowance. Kixie bills SMS per message at quoted rates. Registration realistically takes days to a few weeks, so start it before the campaign is planned, not after the first error 30034.
On integrations the two are closer than either would like to admit. Both push hard on HubSpot, Salesforce and Pipedrive with click-to-call, automatic logging and workflow triggers; JustCall advertises 100+ integrations across CRMs and helpdesks plus Salesforce CTI on Pro, while Kixie's reputation is for deeper bidirectional automation inside HubSpot in particular — triggering calls and texts off CRM events rather than merely logging them. If your entire process lives in HubSpot workflows, that is a real reason to pay Kixie's premium. If you use four systems, JustCall's breadth is worth more.
Three reps, all-in
Annual billing, software only unless noted. Kixie rows show a band: the low end is its historically published ladder, the high end is the 2026 reported quote. The rows without a dialer are included because they are the plans teams buy before discovering the dialer costs more.
| 3-rep team | Per month | Per year | What you get |
|---|---|---|---|
| JustCall Team × 3 | $87 | $1,044 | No dialer — the plan people buy by mistake |
| JustCall Pro × 3 | $147 | $1,764 | Power dialer, Salesforce CTI, bulk SMS |
| JustCall Pro Plus × 3 | $267 | $3,204 | Adds AI scoring, sentiment, real-time assist |
| Kixie Professional × 3 (ladder → quoted) | $195 – $285 | $2,340 – $3,420 | No PowerDialer — click-to-call and automations |
| Kixie Single-Line PowerDialer × 3 | $285 – $435 | $3,420 – $5,220 | One-line power dialing, unlimited US/CA minutes |
| Kixie Multi-Line PowerDialer × 3 | ~$555 | ~$6,660 | Up to 4 lines; AI voice detection ~$30 more |
| DialSheet Pro (1 × 3-seat pack) + own Twilio | $29 + ~$25 = ~$54 | ~$648 | Power + 2–4 line parallel dialer, CRM included |
Ten reps, all-in
At ten seats the packaging differences compound. JustCall's annual discount is worth real money — roughly $2,400 a year against month-to-month on a ten-seat Pro team. Kixie reportedly opens month-to-month billing only at ten or more users, so this is the first headcount where you are not required to prepay a year.
| 10-rep team | Per month | Per year | Notes |
|---|---|---|---|
| JustCall Pro × 10 | $490 | $5,880 | Power dialer; monthly billing would be ~$690/mo |
| JustCall Pro Plus × 10 | $890 | $10,680 | Full AI suite on every seat |
| Kixie Single-Line PowerDialer × 10 | $950 – $1,450 | $11,400 – $17,400 | Month-to-month billing reported available at 10+ seats |
| Kixie Multi-Line PowerDialer × 10 | ~$1,850 | ~$22,200 | Add ~$50/user each for ConnectionBoost and CI |
| DialSheet Pro (4 × 3-seat packs) + own Twilio | $116 + ~$82 = ~$198 | ~$2,376 | Seats sold in packs of 3, so 10 people buy 12 seats |
Twilio estimates assume 120 dials per rep per day, an 8% connect rate, ~$0.014/min US outbound and ~$1.15/month per number over 21 working days — about 1,512 billed minutes a month for three reps and 5,040 for ten. Twilio bills connected talk time, so unanswered dials cost close to nothing while every voicemail pickup bills a full minute. The derivation is in how many minutes cold calling really uses.
Pick Kixie if / pick JustCall if
Pick Kixie if
- Your process lives inside HubSpot, Salesforce or Pipedrive and you want CRM events to fire calls and texts, not just log them.
- You want multi-line dialing without buying a second product — Kixie puts it in a named tier rather than a separate SKU.
- Connect-rate tooling matters enough to pay for it: ConnectionBoost's local presence and spam monitoring is a coherent package, if an expensive one.
- You have someone who will run a procurement conversation, get the quote in writing, and hold the line on the quarterly auto-renew.
Pick JustCall if
- You want to know the price before the demo, and you want to budget without a sales call.
- SMS is a real channel for you: 1,000 segments per licence on Pro, published A2P passthrough, a shared SMS inbox and WhatsApp.
- You need breadth of integrations across CRM and helpdesk rather than depth in one.
- Two people is your team size — the two-user minimum is the lowest floor of the two vendors that still includes a dialer.
The tie-breaker most teams should use: if your reps spend more than half their day dialing a list, price the multi-line tier on both and compare that number, not the entry tier. If they spend less than a quarter, you are buying a phone system with a dialer attached, and JustCall Team or a plain business line will do.
The third option: unbundle the telephony
Both of these vendors sell you one bundle: software plus minutes plus numbers, on a per-seat licence. That bundle is the reason a dialing seat costs $49 at the bottom and $185 at the top when the underlying telephony costs cents. The alternative is to unbundle — run the software on your carrier account and pay wholesale for the calls.
DialSheet works that way. The software is free for one person up to 500 leads and 500 calls a month, then $29/month per 3-seat pack — never per user — and the calls run on your own Twilio account at ~$0.014/min per US outbound minute and ~$1.15/month per number, billed to you by Twilio with no markup from us. The power dialer, the 2–4 line parallel dialer, the CRM, DNC suppression and local-presence rotation are on every tier including the free one. For the three reps above that is ~$54/month against ~$147 on JustCall Pro and ~$435 on a reported Kixie Single-Line quote. We could not find another free power dialer that lets you bring your own Twilio account; Vicidial is free software but you host and maintain it, and Twilio Flex is a contact-centre platform priced per active user hour.
Where DialSheet does not fit
It is not a business phone system: no IVR support queues, no desk phones, no built-in video, and no contact database — you source leads elsewhere and import a CSV. Parallel dialing tops out at four lines, not ten. And you have to create a Twilio account and paste two credentials before your first call, which is roughly ten minutes more setup than JustCall asks for. If you truly never want to see a Twilio console, there is a $49/month managed line — but for most teams bringing your own Twilio is both cheaper and yours.
Price the dialer, not the entry plan
Import up to 500 leads, connect your own Twilio account and run a real power-dial block — free, no card, no seat minimum. Pro is $29/month per 3 seats when you want unlimited leads, parallel dialing, sequences and AI call insights.
Questions people actually ask
Is Kixie or JustCall cheaper?
JustCall is cheaper and you can verify that yourself, which is half the answer. JustCall publishes Team at $29/user/month annually, Pro at $49 and Pro Plus at $89, all with a two-user minimum; the power dialer starts on Pro, so a real dialing seat is $49. Kixie removed prices from its pricing page — the three tiers (Professional, Single-Line PowerDialer, Multi-Line PowerDialer) are quote-only, and 2026 third-party reports put them around $95, $145 and $185 per user per month. Kixie was historically published at $35 Integrated, $65 Professional and $95 Outbound PowerCall. On either set of figures, JustCall Pro undercuts the cheapest Kixie tier that actually power-dials.
Which plan has the power dialer on JustCall?
The power dialer starts on JustCall Pro at $49/user/month billed annually ($69 month-to-month), with a two-user minimum — so the realistic floor is about $98/month. The cheaper Team plan at $29 has unlimited outbound US calling and 500 SMS segments per licence but no dialer at all, which is the most common JustCall buying mistake. Multi-line and predictive dialing (up to 10 lines) are not in the AI Communication Suite at all; they belong to JustCall SalesPro, a separately quoted Sales Suite product with its own two-user minimum. Business requires at least 10 licences.
Does Kixie meter minutes on top of the licence?
Not for US and Canada, as of September 2026. Kixie’s own pricing page advertises unlimited minutes covering all US and Canada calls on all three tiers, so the licence is the calling cost domestically. Metering shows up in two places instead: international calls are billed per minute at country rates, and SMS is billed separately per message. Older Kixie plans and several comparison articles still describe minute bundles sold on top of the seat, so if you are reading a 2024 or 2025 write-up, check the quote you are actually given. The bigger variable cost on Kixie today is add-ons, not minutes.
What do Kixie add-ons cost on top of the seat?
Kixie sells several capabilities that other vendors bundle. Reported 2026 figures are roughly $50/user/month for ConnectionBoost (local presence, spam monitoring, caller-ID work), roughly $50/user/month for Conversation Intelligence (transcription, AI analysis, coaching), about $20/user/month for DNC compliance tooling, and about $30/user/month for AI Human Voice Detection on the Multi-Line PowerDialer. Stack the ones a cold-calling team usually wants onto a Multi-Line seat and you are near $300/user/month before SMS. None of this is hidden exactly — it is just not on the page, so you cannot model it before a sales call.
Kixie or JustCall for a 3-person sales team?
For three reps who need auto-advance dialing, CRM logging and SMS, JustCall Pro is the defensible default: three seats at $49 annually is about $147/month, roughly $1,764/year, with the power dialer, Salesforce CTI, bulk SMS and 1,000 SMS segments per licence included. Kixie’s equivalent is the Single-Line PowerDialer, reported around $145/user/month, so about $435/month or $5,220/year — before ConnectionBoost or Conversation Intelligence. Choose Kixie anyway if you specifically want multi-line dialing inside a CRM-native workflow and connection-rate tooling, and you are willing to run a procurement conversation to find out the price.
How do Kixie and JustCall handle SMS and A2P 10DLC?
Both require US A2P 10DLC registration before business texting works, and both pass carrier fees through. JustCall publishes its passthrough: about $46 one-time for brand registration, $15 one-time per campaign, and $10/month for a standard campaign or about $2/month for a low-volume mixed-use campaign, plus per-segment charges once you exceed the plan allowance (500 segments per licence on Team, 1,000 on Pro and Pro Plus). Kixie bills SMS separately per message at quoted rates. Registration takes days to a few weeks either way, so start it before you plan a texting campaign, not after.
What is the cheapest way to get a power dialer if neither fits?
Unbundle the software from the telephony. Tools that run on your own Twilio account charge for the app and let Twilio bill you wholesale for the calls — about $0.014 per US outbound minute and about $1.15 per month for a local number. DialSheet works this way: free for one person up to 500 leads and 500 calls a month, then $29/month per three-seat pack, with the power dialer, a 2–4 line parallel dialer, the CRM and DNC suppression on every tier. Three reps land near $54/month all-in against about $147 on JustCall Pro and about $435 on a reported Kixie Single-Line quote. The trade is that you set up Twilio yourself, roughly ten minutes.
Prices checked September 2026. JustCall figures are published list prices from its pricing page and help centre for annual billing. Kixie no longer publishes prices: the low end of each Kixie band is its historically published ladder and the high end is the 2026 figure reported by independent buyer write-ups, not a quote we received. Add-on figures for Kixie are likewise reported, not published. Confirm any of it in writing before you sign. DialSheet figures come from our pricing page; Twilio rates are Twilio's published US wholesale rates, billed to you by Twilio, not by us.