Auto insurance leads cost: per lead, and per bound household once you dial them
The pages that answer this are written by lead sellers. The most careful one works a six-touch cadence on 2,500 aged auto leads, which is 15,000 dials, and then quotes a cost per policy with none of those dials in it. This page puts them back in.
Aged leads that already bought give you renewal dates, which is the subject of X-date insurance leads; agents who relied on Cole for those dates will find the replacements on what happened to Cole X-Dates. The dialers agencies compare are on the best auto dialer for insurance agents, and the same sum for life, health and Medicare leads is on final expense leads cost and health insurance leads cost. For the category: the best power dialer software and the cheapest power dialers.
Aged auto insurance lead prices, by age and order size
| Lead age | 1–249 | 250–999 | 1,000–4,999 | 5,000–9,999 | 10,000–24,999 | 25,000+ |
|---|---|---|---|---|---|---|
| 3–30 days | $3.50 | $3.00 | $2.50 | $2.00 | $1.50 | $1.00 |
| 31–85 days | $2.00 | $1.50 | $1.25 | $1.00 | $0.85 | $0.70 |
| 86–365 days | $0.75 | $0.60 | $0.50 | $0.40 | $0.30 | $0.25 |
Aged Lead Store's aged auto insurance leads storefront grid, agedleadstore.com/auto-insurance-leads/, read November 9, 2026. Price per record by order size; the $100 minimum order applies.
Auto vs home insurance leads, by format
| Format | Auto | Home |
|---|---|---|
| Aged, by age band | $0.25–$2.00 | $0.30–$2.50 |
| Exclusive real-time web lead | $35 | $45 |
| Interest-verified live transfer | $90 | $100 |
InsureLeads' own per-lead prices from its cost-per-lead post on getinsureleads.com (published March 5, 2026, updated November 4, 2026), read November 9, 2026. The same post carries a separate market table it calls planning figures, not its prices; we use only its prices.
The gap between formats is the point. A live transfer costs about as much as 180 aged auto records at $0.50, because the seller has already done the dialing. Buying aged means doing that dialing yourself, which is the part the price tables leave out.
What the dials cost: one to six touches on 1,000 aged auto leads
| Touches per lead | Dials in the month | Dials a working day | DialSheet for the month | Leads + dialing |
|---|---|---|---|---|
| 1 | 1,000 | 48 | $51 | $551 |
| 2 | 2,000 | 95 | $70 | $570 |
| 3 | 3,000 | 143 | $91 | $591 |
| 6 | 6,000 | 286 | $150 | $650 |
1,000 aged auto leads (86–365 days) at $0.50 ($500). DialSheet: one Pro seat ($29) on the parallel dialer, the agent's own Twilio from perRepTelephony() (an example call mix, not an industry statistic: 25% of dials reach voicemail, 10% a person for three minutes, both legs, one number) and answering machine detection at $0.0075 a dial, over 21 working days. At six touches one agent is dialing about 286 a day, which is a full day on 5 lines; split it across two agents and add a seat.
Each extra touch adds minutes, not leads, which is why agents on aged auto files dial each number more than once and why a parallel dialer that rings two to 5 numbers at once pays for itself first on old lists. The workagedleads.com example of six touches on 2,500 leads is 15,000 dials; the cost of those dials belongs in its cost per policy.
Cost per bound household, worked from your own numbers
| Households bound from 1,000 aged leads (your input) | Three-touch month | Per bound household |
|---|---|---|
| 3 | $591 | $197 |
| 6 | $591 | $99 |
| 10 | $591 | $59 |
| 15 | $591 | $39 |
Month: $500 of leads plus $91 of DialSheet at three touches. The household counts in the first column are examples for you to replace, not a forecast or a measured rate. Your time, a rater, and an agency management system you already pay for are left out.
- The formula. (leads + dialer + minutes + anything else the campaign used) ÷ households bound. Count a home policy written on the same call as part of that household, not a second acquisition.
- Fresh leads are a different sum. 100 exclusive auto leads at $35 are $3,500; calling each within minutes and up to six times on one line costs about $38 on DialSheet’s Power Dial. On fresh leads the dialer is a rounding error and speed is everything.
- Keep the ones who said not now. Many personal auto policies renew every six months. A lead who bought elsewhere last month can tell you the renewal date; put it on the lead and call before it.
Load an auto lead file and dial it today
- Export. Download the file from the seller as a CSV with name, phone, state, vehicle and any lead date or current carrier.
- Import. Upload it and map the columns; carrier and vehicle come in as fields you see while you dial. The walkthrough is how to call a list of leads from a spreadsheet.
- Get a line. Connect your own Twilio account, or buy a DialSheet-managed line with a local number.
- Dial. Power Dial on one line for fresh leads, or a parallel session on two to 5 lines for an aged file. Log a renewal date as a dated task for the callback.
What we do not have
Who runs on it
An insurance agency runs 1,000 calls a month, retained month over month. Also: a solo funding desk, and a customer's own story on its own site.
- dialsheet.ioindependent insurance agencyAn insurance agency runs 1,000 calls a month, retained month over month
- dialsheet.iosolo business-funding deskA solo funding broker dials every single week — 1,335 calls last month
- goodroofing.caHow we book estimatesA Calgary roofer on how a storm-season team calls every homeowner in order, with local numbers and no missed follow-ups. “Our calling runs on DialSheet.”
Auto insurance lead cost questions
How much do auto insurance leads cost?
By format, read November 9, 2026: aged auto leads at Aged Lead Store run $0.25 to $3.50 a record depending on age and order size ($100 minimum); InsureLeads lists aged auto at $0.25–$2.00, exclusive real-time web leads at $35 and interest-verified live transfers at $90. Calling them is a separate cost: about $0.09 a lead for three dials on DialSheet's parallel dialer, seat and minutes included.
How much are aged auto insurance leads?
At Aged Lead Store: $0.75 down to $0.25 for leads 86–365 days old, $2.00 to $0.70 for 31–85 days, and $3.50 to $1.00 for 3–30 days, cheaper per lead as the order grows. 1,000 leads 86–365 days old cost $500. Aged leads are cheap because they were sold before and the shopper may have bought; ask the ones who did for their renewal date.
Are auto insurance leads cheaper than home insurance leads?
Per lead, yes, at the seller we could compare directly: InsureLeads prices aged auto at $0.25–$2.00 against $0.30–$2.50 for home, exclusive auto at $35 against $45, and live transfers at $90 against $100. An r/InsuranceAgent thread puts it the same way: auto leads seem cheaper but lower quality, home leads cost more up front. The dialing costs the same per lead either way.
What does it cost to call 1,000 aged auto leads?
On DialSheet's parallel dialer with your own Twilio, three touches on each of 1,000 leads is 3,000 dials, about 143 a working day, roughly $91 for the month with the seat, minutes and answering machine detection. A six-touch cadence is 6,000 dials and about $150. With $500 of leads, the three-touch month is about $591.
What does a bound auto policy cost in leads?
Divide everything the campaign cost by the households it bound: (leads + dialer + minutes) ÷ bound. With the $591 three-touch month, that is $99 a household at 6 bound and $59 at 10. Those counts are examples, not a forecast; use your own. Count a bundled home policy as part of the same household, not a second acquisition.
Are aged auto insurance leads worth it?
They can be, because the dialing is cheap next to the lead: in the example the calls are 15% of the month. Aged auto leads were sold to other agents first and many shoppers have already bought, so the reach rate is low and the work is in the dials. The ones who bought elsewhere still give you something: the date their new policy renews, which is an X-date to call back on.
Lead prices are each seller’s published figures: Aged Lead Store (agedleadstore.com/auto-insurance-leads/) and InsureLeads (getinsureleads.com, cost-per-lead post updated November 4, 2026), both read November 9, 2026; the six-touch example is workagedleads.com’s (April 30, 2026). We do not sell leads and have no arrangement with any seller named here. We build DialSheet, so weigh the dialing figures accordingly.