Solar sales
Power dialer for a 25-person solar company
Last updated 27 August 2026
Short answer
A 25-person solar company on DialSheet pays $261 a month for software (9 three-seat packs at $29) plus roughly $470 of usage billed by its own Twilio account — about $731 a month all in, or $8,772 a year, which works out at $0.009 per dial across roughly 78,750 dials a month. The same 25 seats on Dialpad cost about $375 a month in licence fees alone, before telephony.
Solar teams live or die on set rate, so the dialer's job is to keep setters talking instead of dialing. DialSheet is free up to 500 leads and $29/month per three-seat pack after, with calls at roughly $0.014 a minute through your own Twilio. A setter making 150 dials a day costs about $8 a month in talk time — so a fifteen-setter floor is $145 in software and under $150 in telephony, against $2,250–2,500 a month for the same headcount on a $150-per-seat platform.
The numbers for 25 reps
- Software, per month
- $261 (9 × 3-seat pack)
- Twilio, per month
- ≈ $470
- All-in monthly
- ≈ $731
- All-in yearly
- ≈ $8,772
- Dials per month
- 78,750
- Cost per dial
- $0.009
Assumes 150 dials per rep per working day, a 10% connect rate and 4-minute average conversations over 21 working days — working estimates for solar setters and closers on a power dialer, not a quote. Telephony is billed to your own Twilio account at ~$0.014/min plus ~$1.15/month per number.
Why the usual dialers misprice solar setters and closers
Solar headcount swings with the season and the incentive calendar. Per-seat contracts assume a stable roster; setter floors do not have one. Paying for seats in three-packs means a hiring push in spring does not require a call with an account executive.
What 25 seats costs elsewhere
List prices as of August 2026 for the tools a mid-sized solar company actually shortlists. Per-user figures are approximate and several vendors quote rather than publish.
| Tool | Per user | 25 seats/mo | Trade-off |
|---|---|---|---|
| DialSheet | $9.67 effective | $261 | you connect your own Twilio and pay carrier rates |
| Dialpad | ~$15–25/user/mo | $375–$625 | built as a phone system first — the sales dialer sits in higher tiers |
| JustCall | ~$19–89/user/mo (annual) | $475–$2,225 | the dialer is gated above the entry plan, and the team tiers carry a two-user minimum |
| RingCentral | ~$20–45/user/mo | $500–$1,125 | a business phone system rather than an outbound sales dialer |
| CallHub | ~$25+/user/mo plus usage | $625–$1,250 | credit-based billing on top of the seat makes the real cost hard to predict |
| Aircall | ~$30–50/user/mo | $750–$1,250 | seat minimums apply and the power dialer needs the Professional tier |
Against Dialpad at list price, a 25-seat solar company on DialSheet Pro saves roughly $1,368 a year in software — about 1× the licence cost — before adding your Twilio usage of roughly $5,640 annually.
How solar setters and closers actually run it
The list is homeowner lists filtered by utility, roof age and credit band; the scoreboard is booked consultations. This is the loop between them.
01Load homeowner data with the filters that matter
Homeowner lists arrive with utility provider, estimated bill, roof age and sometimes credit band. Import the file whole — unmapped columns become custom fields, so the setter sees the utility and bill estimate on screen while the phone is ringing, which is the difference between a generic pitch and a specific one.
02Put the setter script on the screen
New setters read from paper for their first few hundred calls. The script panel sits beside the dialer so the opener, the bill question and the objection turns are all visible mid-call — and it updates for everyone at once when the pitch changes.
03Disposition to a real calendar outcome
A solar dial ends in booked, callback, not interested, renting, or bad number. Renters and non-owners are dead weight on a solar list — disposition them once and the exclusion filter keeps them out of every future session.
04Score set calls without listening to all of them
Every recorded call is transcribed and graded against your script checkpoints, so a manager can see which setters skip the bill question rather than sampling calls at random. Coaching notes land on the call record itself.
Running 25 solar setters and closers rather than three
At 25 seats the problem stops being cost and starts being visibility. The team leaderboard shows dials, connects, connect rate, conversations and talk time per rep over 7-day, 30-day and custom ranges, and exports to CSV for your own reporting. Each rep can hold a dedicated Twilio number so callbacks reach the person who made the call, and leads are either assigned per rep or worked from a shared pool. On Pro, recorded calls are transcribed and graded against a call script you define, which turns “why is that rep behind” into a per-checkpoint answer instead of a hunch.
Seats stay in 3-seat packs at $29 a month, so growing from 25 to 31 costs $58 more per month — not $90 more, which is what the same six people cost on a per-user plan.
Residential dialing is the strict end of the regime
Solar calls go to homes, which puts them squarely inside the US Do Not Call Registry and the TCPA — the part of telemarketing law with real teeth and an active plaintiffs' bar. Scrub against the national registry and applicable state lists before dialing, honour opt-outs immediately, and mind calling-hour restrictions in each state. DialSheet maintains an internal DNC suppression list that permanently blocks scrubbed numbers. This is orientation, not legal advice — solar has attracted regulatory attention and the rules move.
Questions solar setters and closers ask
What is the cheapest dialer for a solar sales team?
On software cost, a bring-your-own-carrier tool: DialSheet is free to 500 leads and $29/month per three-seat pack after, so ten setters cost $116 a month plus roughly $80 of Twilio usage. Solar-common per-seat platforms run $89–169 per user, which is $890–1,690 a month for the same team.
Can setters and closers share one account?
Yes. Seats come in three-packs, leads can be assigned per rep or held in a shared pool, and the leaderboard shows dials, connects and set rate per person so you can see setter performance separately from closer performance.
Does it help with spam-likely flags?
Indirectly, and meaningfully. Because numbers sit in your own Twilio account at about $1.15 a month, rotating caller IDs when answer rates drop is cheap. Watch connect rate on the leaderboard — a steady decline is the early signal that a number is burned.
Do we get call recordings for training?
Yes, and they are stored in your own Twilio account rather than ours, so you keep them if you ever leave. Recorded calls are transcribed and scored against your script automatically on the Pro plan.
Start dialing free
500 leads and 1 seats at no cost, on your own Twilio account. Pro is $29 a month per 3-seat pack when you outgrow it — never priced per user.
Other solar company team sizes
- Dialers for solar salesthe trade overview, any team size
- solar company with 3 reps$29/mo software
- solar company with 10 reps$116/mo software
- solar company with 50 reps$493/mo software
Compare against what you use now
- DialSheet vs Dialpad~$15–25/user/mo · per-seat
- DialSheet vs JustCall~$19–89/user/mo (annual) · per-seat
- DialSheet vs RingCentral~$20–45/user/mo · per-seat
- DialSheet vs CallHub~$25+/user/mo plus usage · per-seat plus credits
Similar trades
- Debt settlement & credit repairConsultants calling consumers carrying unsecured debt into enrollment.
- Final expense insuranceAgents calling direct-mail and aged leads to place small whole-life policies.
- Financial advisorsAdvisors prospecting for assets and booking discovery meetings.
- Home services — roofing, HVAC & remodelingContractors calling storm lists, past customers and unsold estimates.
Guides worth reading next
- What a power dialer actually costs2026 price survey across 10+ tools
- Twilio cold calling costthe wholesale maths behind these numbers
- DNC and TCPA basicsthe regime consumer dialing sits under
- Warming up a new numberkeeping answer rates up as volume climbs
- Calls per day before spam-likelyhow fast a number burns at team volume
- Cold call script templatesscripts new reps can follow on screen