Solar sales
The power dialer for solar sales
Last updated 29 September 2026
Short answer
Solar teams live or die on set rate, so the dialer's job is to keep setters talking instead of dialing. DialSheet is free up to 500 leads and $29 a month for the first seat and $29 for each teammate after, with calls at roughly $0.014 a minute through your own Twilio. A setter making 150 dials a day costs about $8 a month in talk time — so a fifteen-setter floor is $435 in software and under $150 in telephony, against $2,250–2,500 a month for the same headcount on a $150-per-seat platform.
The numbers
- Software, per month
- $145 ($29 + 4 × $29)
- Twilio, per month
- ≈ $94
- All-in monthly
- ≈ $239
- All-in yearly
- ≈ $2,868
- Dials per month
- 15,750
- Cost per dial
- $0.015
Assumes 150 dials per rep per working day, a 10% connect rate and 4-minute average conversations over 21 working days — working estimates for solar setters and closers on a power dialer, not a quote. Telephony is billed to your own Twilio account at ~$0.014/min plus ~$1.15/month per number.
Why the usual dialers misprice solar setters and closers
Solar headcount swings with the season and the incentive calendar. Annual per-seat contracts assume a stable roster; setter floors do not have one. Seats at $29 a month with no contract mean a hiring push in spring does not require a call with an account executive.
What 5 seats costs elsewhere
List prices as of August 2026 for the tools a growing solar company actually shortlists. Per-user figures are approximate and several vendors quote rather than publish.
| Tool | Per user | 5 seats/mo | Trade-off |
|---|---|---|---|
| DialSheet | $29.00 average | $145 | you connect your own Twilio and pay carrier rates |
| Dialpad | ~$15–25/user/mo (annual; $27–35 monthly) | $75–$125 | built as a phone system first — the sales dialer sits in higher tiers |
| RingCentral | ~$20–35/user/mo (RingEX Core/Advanced: $20–25 annual, $30–35 monthly) | $100–$175 | a business phone system rather than an outbound sales dialer |
| Myphoner | $27–59/seat/mo (Basic/Plus/Premium; currency unstated on the public pricing page) | $135–$295 | the seat price is genuinely low, but Myphoner Voice is billed per minute on top and lower tiers lack voicemail drop, smart caller ID and direct HubSpot/Pipedrive support |
| JustCall | ~$29–89/user/mo (annual) | $145–$445 | the dialer is gated above the entry plan, every plan carries a two-licence minimum, and outbound minutes are unlimited only inside a fair-use policy that excludes toll-free, premium-rate and international routes |
| Aircall | ~$30–50/user/mo | $150–$250 | seat minimums apply and the power dialer needs the Professional tier |
Against Dialpad at list price, a 5-seat solar company on DialSheet Pro saves roughly $-840 a year in software — about 1× the licence cost — before adding your Twilio usage of roughly $1,128 annually.
How solar setters and closers actually run it
The list is homeowner lists filtered by utility, roof age and credit band; the scoreboard is booked consultations. This is the loop between them.
01Load homeowner data with the filters that matter
Homeowner lists arrive with utility provider, estimated bill, roof age and sometimes credit band. Import the file whole — unmapped columns become custom fields, so the setter sees the utility and bill estimate on screen while the phone is ringing, which is the difference between a generic pitch and a specific one.
02Put the setter script on the screen
New setters read from paper for their first few hundred calls. The script panel sits beside the dialer so the opener, the bill question and the objection turns are all visible mid-call — and it updates for everyone at once when the pitch changes.
03Disposition to a real calendar outcome
A solar dial ends in booked, callback, not interested, renting, or bad number. Renters and non-owners are dead weight on a solar list — disposition them once and the exclusion filter keeps them out of every future session.
04Score set calls without listening to all of them
Every recorded call is transcribed and graded against your script checkpoints, so a manager can see which setters skip the bill question rather than sampling calls at random. Coaching notes land on the call record itself.
Residential dialing is the strict end of the regime
Solar calls go to homes, which puts them squarely inside the US Do Not Call Registry and the TCPA — the part of telemarketing law with real teeth and an active plaintiffs' bar. Scrub against the national registry and applicable state lists before dialing, honour opt-outs immediately, and mind calling-hour restrictions in each state. DialSheet maintains an internal DNC suppression list that permanently blocks scrubbed numbers. This is orientation, not legal advice — solar has attracted regulatory attention and the rules move.
Questions solar setters and closers ask
What is the cheapest dialer for a solar sales team?
On software cost, a bring-your-own-carrier tool: DialSheet is free to 500 leads and $29 a month for the first seat and $29 for each teammate after, so ten setters cost $290 a month plus roughly $80 of Twilio usage. Solar-common per-seat platforms run $89–169 per user, which is $890–1,690 a month for the same team.
Can setters and closers share one account?
Yes. Teammates are $29 a seat on one shared account, leads can be assigned per rep or held in a shared pool, and the leaderboard shows dials, connects and set rate per person so you can see setter performance separately from closer performance.
Does it help with spam-likely flags?
Indirectly, and meaningfully. Because numbers sit in your own Twilio account at about $1.15 a month, rotating caller IDs when answer rates drop is cheap. Watch connect rate on the leaderboard — a steady decline is the early signal that a number is burned.
Do we get call recordings for training?
Yes, and they are stored in your own Twilio account rather than ours, so you keep them if you ever leave. Recorded calls are transcribed and scored against your script automatically on the Pro plan.
Is there solar dialer software built for the USA specifically?
Yes — DialSheet runs on your own US Twilio account, so every number, the US Do Not Call Registry scrub and state calling-hour rules are handled in the country you actually call. Setters get a local caller ID at about $1.15 a month per number, billed at US carrier rates with no international markup, which matters for a trade that dials one country almost exclusively.
Start dialing free
500 leads and 1 seats at no cost, on your own Twilio account. Pro is $29 a month for the first seat and $29 for each teammate when you outgrow it.
Other solar company team sizes
- solar company with 3 reps$87/mo software
- solar company with 10 reps$290/mo software
- solar company with 25 reps$725/mo software
- solar company with 50 reps$1450/mo software
Compare against what you use now
- DialSheet vs Dialpad~$15–25/user/mo (annual; $27–35 monthly) · per-seat
- DialSheet vs RingCentral~$20–35/user/mo (RingEX Core/Advanced: $20–25 annual, $30–35 monthly) · per-seat
- DialSheet vs JustCall~$29–89/user/mo (annual) · per-seat
Similar trades
- Debt settlement & credit repairConsultants calling consumers carrying unsecured debt into enrollment.
- Final expense insuranceAgents calling direct-mail and aged leads to place small whole-life policies.
- Financial advisorsAdvisors prospecting for assets and booking discovery meetings.
- Home services — roofing, HVAC & remodelingContractors calling storm lists, past customers and unsold estimates.
Guides worth reading next
- What a power dialer actually costs2026 price survey across 10+ tools
- Twilio cold calling costthe wholesale maths behind these numbers
- DNC and TCPA basicsthe regime consumer dialing sits under
- Warming up a new numberkeeping answer rates up as volume climbs
- Cold call script templatesscripts new reps can follow on screen
- Setup tutorialsTwilio connection, importing, first call