SaaS & B2B SDR teams
Power dialer for a 25-person SDR team
Last updated 27 August 2026
Short answer
A 25-person SDR team on DialSheet pays $261 a month for software (9 three-seat packs at $29) plus roughly $293 of usage billed by its own Twilio account — about $554 a month all in, or $6,648 a year, which works out at $0.007 per dial across roughly 78,750 dials a month. The same 25 seats on Salesloft cost about $2,500 a month in licence fees alone, before telephony.
SDR teams pay $100–250 per user per month for sales-engagement platforms where the dialer is one module of a suite. DialSheet is free up to 500 leads and $29/month per three-seat pack after, with calls at roughly $0.014 a minute on your own Twilio. A ten-SDR team is $116 a month plus about $75 of telephony, against $12,000–30,000 a year for the same headcount on a seat-priced platform — the trade being that you get a focused dialer and CRM rather than an enterprise suite with native Salesforce sync.
The numbers for 25 reps
- Software, per month
- $261 (9 × 3-seat pack)
- Twilio, per month
- ≈ $293
- All-in monthly
- ≈ $554
- All-in yearly
- ≈ $6,648
- Dials per month
- 78,750
- Cost per dial
- $0.007
Assumes 150 dials per rep per working day, a 6% connect rate and 4-minute average conversations over 21 working days — working estimates for SDRs on a power dialer, not a quote. Telephony is billed to your own Twilio account at ~$0.014/min plus ~$1.15/month per number.
Why the usual dialers misprice SDRs
The honest tension for this segment: enterprise sales-engagement platforms earn their price through deep CRM integration and multi-channel orchestration. If your team runs entirely inside Salesforce with a mandated cadence tool, DialSheet is the wrong shape. If you are a small or seed-stage team whose real requirement is "call a lot of prospects and log what happened," you are paying enterprise prices for a feature set you are not using.
What 25 seats costs elsewhere
List prices as of August 2026 for the tools a mid-sized SDR team actually shortlists. Per-user figures are approximate and several vendors quote rather than publish.
| Tool | Per user | 25 seats/mo | Trade-off |
|---|---|---|---|
| DialSheet | $9.67 effective | $261 | you connect your own Twilio and pay carrier rates |
| Salesloft | ~$100+/user/mo (quote-based) | $2,500–$4,125 | the dialer is one module of a sales-engagement suite on an annual contract |
| Outreach | ~$100+/user/mo (quote-based) | $2,500–$4,500 | enterprise sales-engagement pricing with an annual commitment |
| Orum | ~$250+/user/mo | $6,250–$7,500 | a premium managed parallel dialer sold to funded sales teams |
| Nooks | ~$100–200/user/mo | $2,500–$5,000 | AI parallel dialing priced for funded SDR teams |
| Dialpad | ~$15–25/user/mo | $375–$625 | built as a phone system first — the sales dialer sits in higher tiers |
Against Salesloft at list price, a 25-seat SDR team on DialSheet Pro saves roughly $26,868 a year in software — about 10× the licence cost — before adding your Twilio usage of roughly $3,516 annually.
How SDRs actually run it
The list is ICP-filtered prospect lists from a data provider; the scoreboard is meetings booked. This is the loop between them.
01Load an ICP list and start dialing the same hour
Export from your data provider, import the CSV, and dial. Columns map automatically and unrecognised fields — headcount, tech stack, funding stage — become custom fields visible on the call screen, which is where personalisation actually happens.
02Run the connect-rate maths honestly
B2B connect rates sit in the single digits, so meetings are a function of dials. The tracker shows dials, connects, connect rate and meetings per rep per day, which turns coaching conversations into arithmetic rather than opinion.
03Push outcomes back to the system of record
A REST API and an MCP server let you push prospects in and pull call outcomes and dispositions back out, so DialSheet can act as the dialing layer over whatever CRM the company has standardised on.
Running 25 SDRs rather than three
At 25 seats the problem stops being cost and starts being visibility. The team leaderboard shows dials, connects, connect rate, conversations and talk time per rep over 7-day, 30-day and custom ranges, and exports to CSV for your own reporting. Each rep can hold a dedicated Twilio number so callbacks reach the person who made the call, and leads are either assigned per rep or worked from a shared pool. On Pro, recorded calls are transcribed and graded against a call script you define, which turns “why is that rep behind” into a per-checkpoint answer instead of a hunch.
Seats stay in 3-seat packs at $29 a month, so growing from 25 to 31 costs $58 more per month — not $600 more, which is what the same six people cost on a per-user plan.
B2B is lighter, not exempt
Business-to-business calling sits outside the residential focus of the US Do Not Call Registry, which makes it the least restricted form of cold calling — but state telemarketing statutes still apply, calls to mobile numbers using automated technology carry TCPA exposure, and prospecting into the UK or EU brings CTPS and GDPR/PECR obligations that are considerably stricter. Verify the rules for the markets you call.
Questions SDRs ask
Is DialSheet an alternative to Outreach or Salesloft?
For the dialing and call-logging part, yes, at a fraction of the cost — $29/month per three-seat pack against roughly $100+ per user. For native Salesforce sync and full multi-channel cadence orchestration, no. Small and seed-stage teams frequently do not need those; enterprise teams usually do.
What does it cost for a 10-person SDR team?
$116 a month in software — four three-seat packs at $29 — plus roughly $75 in Twilio usage at 150 dials per rep per day. The same ten seats on a $100-per-user platform is $12,000 a year.
Does it do parallel dialing like Orum or Nooks?
Yes. The parallel dialer opens two to four lines per lead with automatic voicemail detection and bridges you to the first human. It is included on Pro rather than sold as a premium product.
Can it integrate with our CRM?
Through the REST API and MCP server, plus CSV import and export. There are no pre-built connectors for Salesforce or HubSpot, so integration is a small engineering task rather than a toggle.
Start dialing free
500 leads and 1 seats at no cost, on your own Twilio account. Pro is $29 a month per 3-seat pack when you outgrow it — never priced per user.
Other SDR team team sizes
- Dialers for saas & b2b sdr teamsthe trade overview, any team size
- SDR team with 3 reps$29/mo software
- SDR team with 10 reps$116/mo software
- SDR team with 50 reps$493/mo software
Compare against what you use now
- DialSheet vs Salesloft~$100+/user/mo (quote-based) · per-seat, annual
- DialSheet vs Outreach~$100+/user/mo (quote-based) · per-seat, annual
- DialSheet vs Orum~$250+/user/mo · per-seat, annual
- DialSheet vs Nooks~$100–200/user/mo · per-seat, annual
Similar trades
- Accountancy & bookkeeping firmsPractices running outbound floors to win limited-company and payroll clients.
- B2B appointment setting agenciesAgencies dialing on behalf of client companies and booking their calendars.
- Merchant cash advance & business fundingFunding reps calling small-business owners from UCC and merchant lists.
- Staffing agenciesAgencies calling candidates and hiring managers on both sides of the desk.
Guides worth reading next
- What a power dialer actually costs2026 price survey across 10+ tools
- Twilio cold calling costthe wholesale maths behind these numbers
- Warming up a new numberkeeping answer rates up as volume climbs
- Calls per day before spam-likelyhow fast a number burns at team volume
- Cold call script templatesscripts new reps can follow on screen
- Setup tutorialsTwilio connection, importing, first call