Accountancy & bookkeeping · UK

A UK accountancy practice put a 9-rep outbound floor live in one day

Production data through 26 August 2026

The short version

A UK accountancy practice runs a dedicated outbound floor on DialSheet: 12 paid seats, 9 reps actively dialing, and roughly 6,400 calls in the last 30 days at a 13% connect rate. The floor went from CSV import to live dialing in a single day — no hardware, no install — and, as the practice’s sales director reported it, booked its first two meetings inside the first hour. Software cost for all 12 seats is $116 a month in four three-seat packs; the same seats on an $89–169-per-user sales platform would run $1,068–2,028.

What the data shows

Paid seats
12four 3-seat packs
Reps actively dialing
9
Calls, last 30 days
~6,400
Connect rate
13%office-hours B2B dialing
Time to live floor
1 dayCSV to first session
Software cost
$116/movs $1,068–2,028 per-seat

Metrics are DialSheet production data for this account — calls, seats and subscription records for the 30 days to 26 August 2026, rounded. The customer's identity is withheld until they approve being named; the numbers are real either way.

How this UK accountancy practice runs it

01A sales floor inside an accountancy practice

Most practices buy leads or wait for referrals. This one built the thing agencies charge for: its own outbound floor, staffed by client-services people rather than career salespeople, led by a sales director who watches the leaderboard. The floor dials business lists the practice sources itself and campaigns around the filing calendar — the cohort whose deadline is nearest gets dialed first.

02Live in a day because there was nothing to install

The floor’s first day was a CSV import and a browser login per rep. Columns mapped automatically, numbers came from the practice’s own Twilio account, and the first dialing session ran the same afternoon. The sales director’s report from that first hour: two meetings booked.

03The economics only work as packs

Twelve seats is where per-user pricing punishes a practice hardest — $89–169 a user is $1,068–2,028 a month for a floor that dials in campaign bursts. Four $29 packs are $116, and quiet months between campaigns cost the same $116 rather than a full per-seat bill.

04What 13% connect means

B2B office-hours dialing connects far better than consumer lists — someone answers the office line. At roughly 700 dials per active rep per month, a 13% connect rate is about 90 conversations per rep per month, which is the real unit a practice should price: cost per conversation, not cost per seat.

The bill behind these numbers

This account's software cost is $116/month (4 × 3-seat packs) — DialSheet is never priced per user. Telephony is billed separately by the customer's own Twilio account at ~$0.014/min for US outbound plus ~$1.15/month per number, with no markup. The free tier covers 500 leads and 1 seat before any of this applies.

Run the same play

Import a list, connect your own Twilio, and dial — free up to 500 leads, then $29 a month per 3-seat pack.

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